SMALL BUSINESS HIGHLIGHT

Mercedes Martin & Co.

SCOPE: REDESIGN LOGO | CREATE BRANDING GUIDE | DESIGN NEW BUSINESS CARDS | DEVELOP NEW WEBSITE

Mercedes Martin & Co. was a new consulting firm who had minimal branding presence and no online presence. Based in Florida and working with clients from around the world, the goal was to create a unique but professional and clean look for the logo and website.

CREATE A NEW LOGO

First we updated the existing the logo with a cleaner, easier to use version with more vibrant, Florida/tropical vibe colors. Shown here is the existing logo and then final selection as well as a few of the design options presented to the client.

Design options:

CREATE A BRAND GUIDE AND BUSINESS CARDS

A basic brand style guide was created for logo usage and color palettes, and business cards design.

BUILD THE WEBSITE

The new website incorporated the branding and a look and feel that was clean and professional. Forms and pages we were kept simple so the viewer could quickly find information or contact the company.